Protecting your brand from counterfeiting, tampering, & unauthorized diversion matters much on today’s global marketplace. Combine advanced coding technologies, durable packaging, & integrated software tools. Secure every step of your supply chain. Build trust with partners & consumers. Minimize losses. Below is an 8 - point brand protection strategy, made for clarity & easy navigation.
Smart coding enhances standard lot numbers by embedding encrypted or algorithmic elements that change dynamically.
Dynamic Character Verification: Algorithmic software alters specific characters on each code. Clone attempts get detectable right away.
Unique Per - Unit IDs: Use digital coding systems. Generate a one - of - a - kind identifier for every item on the line.
Instant Authentication: Authorized suppliers can rapidly verify authenticity. Scan the smart code against an central database.
Make each code both unique & algorithmically secure. Smart coding raises the bar for counterfeiters. Ensure only genuine products enter your supply chain.
Public coding refers to durable, visible marks—logos, lot codes, or QR codes—that reassure partners & consumers at a glance.
High - Quality, Long - Lasting Marks: Laser marking systems etch permanent codes. These resist wear & won’t peel off.
Versatile Application: Works on plastics, metals, glass, & flexible packaging via CO₂ laser beam engraving.
Brand Trust: Consistent, professional marking builds consumer confidence. Deters tampering.
Durable public codes act as a visual deterrent to counterfeiters. Also, they’re an immediate authenticity cue for end users.
Concealed (or covert) coding adds a hidden layer of security, visible only with specialized readers.
Invisible UV/IR Inks: Fluorescent inks print codes or logos. These are only detectable under UV or infrared light.
Discrete Yet Traceable: Keep brand messaging uncluttered. Enable channel partners to authenticate with existing vision - system scanners.
Space - Efficient: Ideal for packaging with limited printable area. Or when aesthetics must be preserved.
Concealed coding safeguards sensitive data. Thwarts counterfeiters who rely on visible marks alone.
Invisible inks serve as a covert tagging method for product & packaging authentication.
Fluorescent Formulations: UV - reactive & IR - reactive inks create hidden patterns or messages.
Inkjet Compatibility: Apply with continuous or thermal inkjet printers on virtually any substrate.
Partner - Friendly: Channel members leverage simple UV/IR readers—no extensive hardware upgrades needed.
This technology layer works especially well for high - value items. Also, products with stringent brand presentation requirements.
Aggregate product data via barcodes on shipping cartons. Transform visibility across the supply chain.
End - to - End Tracking: Print GS1 barcodes with lot, serial, & shipment details on every box.
Scalable Monitoring: Videojet or equivalent tracking software logs each scan. Give you real - time movement data.
Seamless Inspection: Verify contents without opening cartons—scan the outer code to confirm authenticity & accuracy.
Barcode aggregation streamlines logistics. Reduce mis - shipments. Alert you to unauthorized diversions instantly.
Case coding extends product - level tracking to pallet & case movements for granular traceability.
Hierarchical Coding: Link individual item codes to case & pallet IDs. Enable roll - up visibility.
Inventory Control: Automated scanning at each checkpoint ensures only approved goods proceed.
Diversion Prevention: Unauthorized cases get flagged when scanned. Block black - or grey - market entries.
With case coding, create an audit trail that spans from individual units to bulk shipments. Safeguard every tier of distribution.
Combine coding hardware with centralized software. Create a unified command center for brand protection.
Real - Time Dashboard: View locations, scan histories, & alerts for every item on a single screen.
Automated Alerts: Receive notifications for suspicious activities, like code mismatches or unauthorized scans.
Data Analytics: Identify patterns of diversion or counterfeit hotspots. Adjust controls accordingly.
A robust software suite turns disparate coding events into actionable intelligence. Empower proactive brand defense.
Empower both channel partners & consumers to verify authenticity—and build brand loyalty in the process.
Online Registration: Encourage scanning of public or covert codes via an branded portal or mobile app.
Instant Verification: Provide on - screen confirmation of genuine products. Reinforce trust.
Loyalty Programs: Tie code authentication to rewards, promotions, or educational content. Drive engagement.
Transform authentication into a brand touchpoint. Not only combat counterfeits but also deepen customer relationships.
An 8 - point brand protection strategy blends layered coding techniques—ranging from smart, public, & covert marks to barcode aggregation & case coding—with an powerful software backbone & consumer engagement. This comprehensive approach not only deters counterfeiters & prevents diversion but also builds transparency & trust across your supply chain. Implement these solutions collaboratively. Safeguard your reputation, reduce revenue loss, & foster stronger partnerships from production all the way to the consumer.
Contact: Jason
Phone: +8613337332946
E-mail: [email protected]
Add: Hangzhou City, Zhejiang Province, China
